La Casa de Creed is an authentic luxury house dedicated to the creation of very original fragrances made with exquisite ingredients.
The legend of the brand begins in 1760, when a new London tailoring company presented King George III with a pair of scented leather gloves. Founded by James Henry Creed the same year as the ascension of the young king, the house of Creed has spent more than 260 years creating fragrances for the most demanding characters in history.
Queen Victoria, George III's granddaughter, made Creed an official supplier to the Royal House. Later, in 1854, under the patronage of Napoleon III and his Empress, Eugénie, the stylish leader of European fashion, the House of Creed established another headquarters in Paris, France. Creed catered to most of the royalty of the time. In newly rebuilt Second Empire Paris, Creed built a reputation for impeccable tailoring and the exclusivity of his rare and limited bespoke fragrances. The tact and discretion with which a royal, aristocratic and socially distinguished clientele was treated quickly became part of Creed legend.
Creed has continued to create a legacy of unmatched fragrances. Over the centuries, the Creed family has produced more than 200 perfumes, all testament to a unique creative spirit that has been passed down, along with an inherited keen nose, from father to son through seven generations.
Today Olivier Creed, perfumer and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to find, research, inspect and order the best materials. Creed, which still has its headquarters in Paris and a factory in Fontainebleau, makes many of its scents using a traditional technique, a process that has been abandoned by most as too costly, but one that sets Creed fragrances apart from some of their modern counterparts.